Sabine Scheunert

Vice President Digital & IT Sales/Marketing Mercedes-Benz Cars, Mercedes-Benz AG, Germany

Sabine Scheunert is Vice President Digital & IT Sales/Marketing Mercedes-Benz Cars at Mercedes-Benz AG. In this position, she is responsible for all IT-based marketing, sales and aftersales activities as well as the entire digital customer experience.

With a global team of more than 2,000 employees, Sabine Scheunert is establishing a digital ecosystem that closely ties the customer to the Mercedes-Benz brand. In the context of smart data and artificial intelligence, she is driving digitalization as well as the development of digital business models in the group.

Before joining Mercedes-Benz, she was Managing Director of the Citröen brand in Shanghai, and became the first female CEO of an OEM in China. In this role, as well as in her position as Vice Managing Director of DongFeng Citroën, she was responsible for the business success of Groupe PSA in the Chinese market. From 2010 to 2015, she was Director CRM Groupe at PSA Group in Paris.

At the beginning of her professional career, Scheunert held various management positions at BMW Group in Germany and France.