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Jaguar Land Rover will reimagine the future of modern luxury by design through its two distinct, British brands.
Our current model range embraces fully electric, plug-in hybrid and mild-hybrid vehicles, as well as the latest diesel and petrol engines.
Set against a canvas of true sustainability, Jaguar Land Rover will become a more agile creator of the world’s most desirable luxury vehicles and services for the most discerning of customers.
Our Reimagine strategy is designed to create a new benchmark in environmental, societal and community impact for a luxury business.
Central to our strategy is the electrification of both the Land Rover and Jaguar brands with two clear, distinct personalities.
By the middle of the decade, Jaguar will have undergone a renaissance to emerge as a pure electric luxury brand with a dramatically beautiful new portfolio of emotionally engaging designs and pioneering next-generation technologies.
In the next five years, Land Rover will welcome six pure electric variants as it continues to be the world leader of luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
This marks the start of the company’s journey to become a net zero carbon business across its supply chain, products and operations by 2039.