Andrea Seidel

Daimler Truck AG, Senior Manager Connectivity Services & Solution 

“Do it with passion or not at all”. This is her passion, which holds her since 15 years in the automotive industry with 10 years of leadership experience.

She is responsible to define and implement the Connectivity Strategy for Daimler Trucks & Buses as well as for “tb.lx” in Lisbon, a startup within the corporate. She works in a global matrix organization to include all relevant key roles, responsibilities and knowhow across business units and IT.

To serve the ones who keep the world moving and to be able to meet their unique challenges her key priority is to change from a fragmented landscape to a global architecture that supports shared connectivity services, external partner integration and data monetization across all Daimler Trucks & Bus units.