How to Build Career Visibility, Confidence and Influence

on September 18, 2026

What happens when you are capable, reliable and doing all the right things, but still find yourself hesitating when it is time to speak up, put yourself forward or own what you have achieved?

That was at the heart of September’s Women Automotive Network virtual event, Step Up and SHINE: How to Be Seen, Heard and Paid What You Deserve.

Personal Impact Coach and international speaker Jodi Goldman joined the network for an interactive session exploring visibility, influence, confidence, networking and the ways we can sometimes hold ourselves back.

Jodi introduced her SHINE framework and challenged attendees to recognise the moments when fear starts talking them out of taking action, particularly when it comes to speaking up, stepping forward and allowing themselves to be seen.

Stephanie May and Jodi Goldman opening the Women Automotive Network Step Up and SHINE virtual event
Stephanie May and Jodi Goldman opening the September Women Automotive Network virtual event.

Are you stuck in “worker bee” mode?

One of the most recognisable ideas from the session was what Jodi described as “worker bee mode”: doing, doing and doing, becoming the reliable person everyone counts on and the “safe pair of hands”, while also feeling exhausted and not as rewarded as you believe you should be.

Jodi challenged the idea that simply doing good work and hoping “our work will speak for itself” is enough to be seen and recognised.

She described three gaps that can develop when we hold ourselves back: a confidence gap, a power gap in how we communicate, and a visibility gap.


Five takeaways from Jodi’s SHINE framework

1. Step up before you feel 100% ready

Jodi’s first message was to stop waiting until you feel completely ready before stepping forward.

She asked attendees to notice the difference between the voice saying “I should apply”, “I should speak up” or “I should introduce myself” and the immediate “yes, but...” that can follow.

One of the practical tools she shared was the five-second rule: count backwards from five and take the first action before you have time to talk yourself out of it.

“We’ve got to start stepping up before we feel 100% ready.”


2. Own what you have achieved

How often do we respond to an achievement with “I got lucky”, “it was nothing” or immediately redirect the credit somewhere else?

Jodi encouraged attendees to look properly at what they had done to create an outcome. That might include the decisions taken, the work completed, the skills developed, the challenges overcome and the opportunities pursued.

She also challenged the discomfort many people feel around talking about their achievements, reframing it as sharing knowledge, experience and lessons that could be valuable to somebody else.

“What happens if we started to think about sharing our knowledge and sharing our experiences and sharing our successes as value giving, not bragging?”

Jodi Goldman presenting during the Step Up and SHINE Women Automotive Network virtual event
Jodi Goldman taking attendees through the ideas and practical tools behind SHINE.

3. Get comfortable being influential

Jodi described influence as inspiring another person to change, take action, or think or feel differently.

Her message was that influence requires showing up fully: speaking your mind, using your voice, being honest and direct and allowing yourself to be seen.

One phrase became a repeated theme throughout this part of the session:

“Nothing to defend, nothing to prove, nothing to fear.”

Jodi encouraged attendees to take that mindset into situations such as asking for what they want, saying no, speaking to somebody new at a networking event and putting themselves forward.


4. Use your network

Networking was the fourth part of the framework.

Jodi encouraged attendees to reach out to people, build relationships and make sure others know who they are and what they are looking for.

She shared practical examples including arranging coffees, connecting with people in different parts of your organisation, posting on LinkedIn, attending events, going into the office and even joining calls early enough to have a conversation with the people already there.

One of her strongest points was that career opportunities are influenced not only by who you know, but by who knows you.


5. Embrace evolution

The final part of SHINE was about allowing growth to be messy and uncomfortable.

Jodi spoke about continuing to try, learn and improve rather than stepping outside your comfort zone once, getting an outcome you did not want and immediately retreating.

Her message was to keep asking what you could do differently and how you could make the next attempt better.

“Allowing it to be messy, allowing it to be uncomfortable... we’re always evolving and growing.”


Which animal are you?

Jodi also introduced her Animal Instinct quiz, her take on psychometric profiling.

She explained that the quiz can help identify which areas of the SHINE framework may be most useful for you to work on, depending on some of the patterns influencing how you show up.

Jodi Goldman Animal Instinct quiz QR code shown during the Women Automotive Network virtual event
Jodi shared her Animal Instinct quiz during the session.

Putting SHINE into practice

Jodi closed by bringing the five parts of the framework back together:

  1. Step up. Take action even when you do not feel completely ready.
  2. Own your successes. Recognise what you did to get where you are and stop automatically downplaying your contribution.
  3. Use your influence. Show up fully, speak your mind and recognise your ability to inspire others to think, feel or act differently.
  4. Use your network. Build relationships, reach out and allow more people to know who you are and what you do.
  5. Embrace evolution. Keep showing up, learning and improving, even when the process feels uncomfortable or messy.

For Jodi, these behaviours are central to becoming more visible, building confidence and being seen and heard.


Watch the full session on demand

Hear Jodi take you through the full SHINE framework, the examples behind each step, the Animal Instinct quiz and the live Q&A.


About Jodi Goldman

Jodi Goldman

Jodi Goldman is a Personal Impact Coach and international speaker on a mission to stop brilliant women getting in their own bloody way.

She has almost 20 years’ experience coaching thousands of professionals and has worked with organisations including Google, Amazon, Sony and Accenture.

Jodi combines psychology, behavioural change and practical tools to help people build confidence, visibility and impact.

Known for making the complicated human stuff practical and entertaining, expect plenty of “OMG, that’s me” moments, a few uncomfortable truths and something you’ll actually do differently afterwards.


About Women Automotive Network

With a 50,000+ global community across 139 countries worldwide, and flagship summits in Europe, the US, Mexico and Japan, the Women Automotive Network (WAN) is a trusted global platform for organisations across the automotive and mobility ecosystem.

We partner with leading OEMs, Tier 1 and Tier 2 suppliers, and technology companies to support leadership development, employer brand visibility, and meaningful engagement with senior industry talent.

For all enquiries, get in touch here.

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