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Ahead of the Detroit Summit on June 2, we sat down with Marissa West to talk about how leaders build organisations that can learn as fast as the industry changes, why development and performance aren't competing goals, and what it really takes to hold strategy and execution at the same time.
Hear Marissa West live on the Detroit Summit stage.
Join us in Novi, Michigan to watch her in person, or dial in online to hear her insights wherever you are in the world.
With over 20 years of experience leading through significant industry transformation, what does a truly future‑ready workforce look like to you, and what do leaders need to prioritise right now to build one?
Marissa West
A future‑ready workforce is one that can learn as quickly as the environment changes. It's not just about technical skills or digital tools, it's about mindset. People who are curious, grounded in fundamentals, comfortable with ambiguity, and confident making decisions close to the work.
A future‑ready workforce is one that can learn as quickly as the environment changes. It's not just about technical skills or digital tools, it's about mindset.
Leaders should be prioritising three things to build a future ready workforce. One is capability building across the organisation, especially close to the operations, so we have strong leadership where the work happens. The second is clear priorities. People perform best when they understand what really matters and where to focus their energy. And the third is enabling decisions at the right level, supported by clear accountability. When that's in place, teams can move quickly while staying aligned.
You bring a strong engineering foundation alongside deep experience across product development, operations, sales and marketing. How does that breadth shape the way you think about developing talent and building high‑performing teams?
Marissa West
My engineering background taught me to value discipline, curiosity, and problem‑solving. My experience across functions taught me that performance never happens in silos. High‑performing teams understand not only their own role, but how their decisions impact the customer, the plant, and the business as a whole.
When developing talent, I look for people who can see the business as a system, not just their piece of it. I also deliberately build teams with diverse experiences and perspectives. Not everyone needs the same background, but everyone needs a shared standard of excellence and respect for each other's roles.
The panel explores how to align what organisations need with fostering individual growth and team success. In your experience, where does that tension show up most and how do you navigate it?
Marissa West
That tension shows up most clearly in priorities and timing. The business needs results now, while individuals are thinking about long‑term development. The mistake leaders make is treating those as competing goals.
The best development often comes from real business challenges, leading a turnaround, launching a new product, stabilising a plant, or building a new team.
My role as a leader is to be intentional in placing people in roles where the work stretches them, while also making expectations and support very clear. When development and performance work hand in hand, both the company and the employee benefit.
Marissa joins Kim Ito (Mitsubishi Motors North America), Matthew Stich (Toyota North America) and Michelle Andersen (General Motors), with Nora Eckert (Reuters) moderating, for a frank conversation on what effective leadership looks like in today's fast‑evolving automotive landscape.
You describe building environments where talent is developed, ideas are shared and bold visions are realised. How does culture become a practical lever for growth rather than just a value on a wall?
Marissa West
Culture becomes real in daily behaviours. It shows up in how problems are raised, how decisions are made, and how mistakes are handled. If people don't feel safe surfacing issues, you won't improve quality or performance.
As leaders, we set the tone by what we reward, challenge, and tolerate. Do we listen to front line employees? Do we act on issues? Do we expect fact‑based debate and then commit as a team? When culture is reinforced through consistent leadership actions, it becomes a powerful lever for execution and growth.
Culture becomes real in daily behaviours. As leaders, we set the tone by what we reward, challenge, and tolerate.
You have spoken about defining bold strategies and executing with precision. For leaders managing fast‑evolving technology demands and shifting talent requirements, how do you hold both at the same time?
Marissa West
Strategy and execution are not separate, they're two sides of the same responsibility. Bold strategy gives direction, disciplined execution gives credibility. If you lose either, you lose trust.
The way I hold both is by being absolutely clear on the few priorities that matter, while staying flexible on how we get there. Technology and talent will continue to evolve. What shouldn't change is our focus on safety, quality, customer value, and operational excellence. When those tenets are clear, leaders can adapt without losing their footing.
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