Kick-start your day with high-impact workshops built to sharpen your skills and mindset. Expect engaging discussions, real-world insights, and practical takeaways to help you lead with purpose and thrive in your career.

Empowering employees goes beyond policies and job titles — it’s about building a workplace where people feel seen, supported, and connected. In this discussion, we’ll explore how organisations are shifting focus from terminology to tangible inclusion, strengthening culture through community, and fostering allyship across all levels. Discover practical ways to create environments where everyone has the opportunity to contribute, grow, and succeed.

As AI continues to reshape the automotive industry, the value of unique perspectives has never been more critical. In this keynote, we will explore how expertise outside traditional AI fields can offer a distinct advantage in shaping the future of AI. Dr. Charlene Wu will share stories and how her first-hand experiences as a behavioral scientist has influenced human-centered AI strategy and research programs at the Toyota Research Institute. Join us for a stimulating discussion which will explore how discovering and leveraging your background and expertise can position you as a leader in the AI-driven automotive landscape.

Join team owner Shea Holbrook and racecar drivers Heather Hadley and Sally Mott, as they share their inspiring journeys, both on and off the track. First to the Finish offers an inside look at the challenges and triumphs of competing in a male-dominated sport. From the adrenaline of race day to the personal stories behind the scenes, discover how these women are breaking barriers, pushing limits, and redefining what it means to be a champion. Sponsored by Mazda — a brand celebrated for performance, innovation, and its industry-leading commitment to safety. Alongside Jennifer Morrison, Director of Vehicle Safety at Mazda North American Operations, we’ll explore how these women balance life, speed, and resilience, all while embodying the spirit of a safer, faster future. Moderated by Shea Adam, MX-5 Cup Announcer and Personality

At this year's event, there will be one interative session in the main conference room, with further more intimate discussions running in parallel. In-person attendees will need to select one workshop to join. There will be a separate workshop for online attendees.

The roundtable will examine the challenges faced by women working in the automotive industry during a period of economic and market uncertainty. As tariffs drive up costs, OEMs and suppliers implement workforce reductions, and geopolitical conflicts disrupt global supply chains, women in the industry must navigate financial concerns, including job stability, wage disparities, and long-term career security. With rising inflation and cost-of-living pressures, financial planning has become a critical concern for working women, especially those balancing family responsibilities. The discussion will explore strategies for financial resilience, career development, and leadership, highlighting how women are shaping the industry's future despite economic volatility.

Innovation doesn’t happen in silos. In today’s competitive landscape, it’s the strength of your partnerships that drives progress. In this panel, we’ll explore how strategic collaboration fuels innovation and accelerates results. From aligning partners around shared goals to leveraging complementary strengths, we’ll unpack what makes partnerships work — and why they’re essential for driving sustainable success.

Join us to discover how different experiences, skills, and ways of thinking can unlock bold ideas, sharpen strategies, and spark meaningful change across the industry.