Why enterprise software procurement is becoming automotive's next competitive advantage

The automotive industry is moving decisively toward cloud-based, AI-enabled operations. For OEMs, National Sales Companies (NSCs) and importers, the challenge is no longer whether to invest in digital technologies, but how quickly new capabilities can be deployed, governed and scaled across increasingly complex organisations.

That shift is changing more than the software automotive companies use. It's fundamentally changing how enterprise software is evaluated, purchased and deployed.

As part of this evolution, Nextlane, the European leader in automotive retail software, has expanded its presence on AWS Marketplace with the availability of CRMAuto Sales and Remarketing. By making these solutions available through one of the world's leading enterprise cloud marketplaces, Nextlane is giving major automotive players another trusted route to discover, procure and deploy enterprise software within an ecosystem many already rely on.

The announcement comes at a pivotal moment for Spain's technology sector. Earlier this year, Amazon announced plans to invest €33.7 billion in AWS cloud infrastructure in Aragón through 2035, the company's largest cloud investment outside the United States. The investment is expected to contribute approximately €31.7 billion to Spain's GDP while supporting an average of 29,900 full-time equivalent jobs annually, reinforcing Spain's position as one of Europe's fastest-growing cloud and AI hubs.

This is more than a product announcement. It signals how the connected automotive ecosystem is evolving. OEMs, NSCs and importers are moving away from disconnected point solutions in favour of integrated cloud platforms that improve connectivity, scalability and operational efficiency across the automotive value chain.

As digital transformation accelerates, competitive advantage will increasingly depend not only on selecting the right technologies, but also on removing the barriers to enterprise adoption. Trusted cloud ecosystems such as AWS Marketplace are becoming an important part of that transformation.

About Nextlane

Nextlane is the European platform for intelligent automotive retail, open, secure, and smart by design. It connects dealerships, OEMs and technology partners through Europe's leading ecosystem that simplifies operations, improves visibility and enables better business decisions.

By bringing together DMS, CRM and a growing network of integrated solutions, Nextlane helps automotive retailers manage the entire customer journey, from first contact through aftersales, on a single connected platform.

Today, Nextlane powers more than 10,000 dealerships and supports over 60 OEM brands, with more than 700 industry experts and employees across 11 countries dedicated to digitizing and simplifying the entire automotive journey.

To learn more about Nextlane