Rekha Gibbons is the Chief Operating Officer for Raare Solutions. She evangelizes the customer journey to companies seeking strategies to rebound from COVID-19. Several decades in Finance, Publishing & Automotive have taught her that results require cultivation – with the client and the customer. Rekha knows the secret sauce to increased conversion & loyalty is impeccable customer experience. It’s not always what marketing Thinks. It’s what the customer Needs. Rekha nurtured this philosophy at companies like AIG, Lehman Brothers, Ferrari, Jaguar Land Rover and Lindblad Expeditions. She is sought after to speak about Post Pandemic Strategies & Cultural Growth Marketing. She lives in NJ with her husband and their 3-legged Covid rescue dog Sonny.