*Subject to final confirmation*

Interested in showcasing your expertise to our audience of 250 automotive professionals? Please reach out to Team@WomenAutomotive.com for more details

This panel will bring together dynamic female leaders and allies to explore the power of empowerment, collaboration, and resilience. We’ll discuss the challenges and breakthroughs of balancing career ambitions with personal life, the importance of allyship in fostering inclusive workplaces, and how teamwork fuels transformation. Join us for an inspiring conversation, and how we can support the next generation of talent.

Interested in showcasing your expertise to our audience of 250 automotive professionals? Please reach out to Team@WomenAutomotive.com for more details

Join this on-stage interview with Marcela Barreiro who will share her perspective as a CEO in the trucking industry through a powerful conversation structured in three dimensions. Opening by reflecting on her personal and professional background, she will highlight how resilience, curiosity, and a commitment to excellence have shaped her leadership path. She will explore the challenges of being a woman in a high-level position, sharing key moments from her career journey and the tools that helped her navigate male-dominated environments — from strategic negotiation skills to building strong, values-driven teams. Finally, she will offer an insightful take on what it means to lead a company today: staying close to both people and performance, making decisions with agility, and constantly redefining relevance in an evolving industry. Marcela’s voice stands out for its authenticity and clarity: leadership is not about fitting in, but about shaping the space where others can thrive.

Interested in showcasing your expertise to our audience of 250 automotive professionals? Please reach out to Team@WomenAutomotive.com for more details

Workshops* (For in-person attendees only)
At this year's event, there will be one interactive session in the main conference room, with further more intimate discussions running in parallel. In-person attendees will need to select one workshop to join. There will be a separate workshop for online attendees.

Interested in showcasing your expertise to our audience of 250 automotive professionals? Please reach out to Team@WomenAutomotive.com for more details

As the automotive industry evolves, this closing discussion will explore Mexico’s role as a dynamic hub for innovation, manufacturing, and sustainability - highlighting the exciting opportunities and critical importance of diverse perspectives in shaping the future of this industry.